Tips to Grow Your Enrollment - Procare Software

published | 7/1/2017

Child care Business Planning Registration

Want to increase your enrollment, but don’t know where to begin? We’ve compiled some helpful tips to get you moving in the right direction.

  • Know what families in your community value most about your program—talk to parents and find out what they think your strengths are and how they benefit their children. Then continue to improve those features, and use them as a focal point in your marketing.
  • Encourage parents to spread the word. You could even offer parents a discount on the next month’s tuition when someone the parent has referred enrolls.
  • Follow up with parents who’ve expressed interest, and encourage them to schedule a tour or attend an open house. It’s easy to send interested parents a group email or text message through Procare.
  • Examine your waitlist. Maybe it’s time to switch up classroom age groups to better fit the needs of your community. In Procare you can print an enrollment/waitlist report, or if you’re keeping your waitlist online, you can view and filter families waiting to be imported from MyProcare (see the New Family Registration section in the MyProcare Overview).
  • Maintain an online presence, be it a full website or a social media account or two. And don’t forget to consider how to optimize your site for search engines so parents looking online can easily find you. One of the first places parents start their search for child care centers is a search engine like Google or Bing, and the higher in the results you are, the more likely parents are to find you.
  • Use the address information of current families in your program to map out where they live and find common neighborhoods—then market more in those areas. Hint: Use the Map It button on the Person Address/Person Information screen in Procare.

Share This Article

social-icon_facebook social-icon_twitter social-icon_pinterest

Related Articles

Funnel Your Way to Increased Enrollment with Procare Software

Funnel Your Way to Increased Enrollment

It’s an extremely simple device. Shaped roughly like a rounded triangle with a large hole at the top and a small one at the bottom. You’ve probably got at least a couple of them in your kitchen. ...

Read Article 
How to Track Daycare Marketing and Enrollment with Procare Software

How to Track Daycare Marketing & Enrollment

With the current economy, maintaining a stable and profitable enrollment base, as well as an updated and active waiting list, are key ingredients to the prosperity of your child care, daycare or preschool. 

Read Article 
Is Managing Your Child Care Enrollment like Playing Musical Chairs?

Is Managing Your Child Care Enrollment like Playing Musical Chairs?

Musical chairs, it’s a great game with oh-so-familiar rules. Once the music stops, it’s all about who can sit down most quickly; who can claim that last vacant seat. Predicting child care ...

Read Article 

Get Started Today!

Bring a new level of productivity to your center.

Request a Demo
Customer Reviews

Kerrville, TX

We always get great service when we call for technical support.

Procare Software User Support

User Support - Our Job is to Make Your Job Easier

Our U.S.-based support team is dedicated to providing solutions, training and tools with the option of remote support technology to diagnose and repair your issues.

We also have an entire support website dedicated to helping you succeed with videos, articles, tips, live webinars and more.