Are you still keeping track of children on the waiting list at your child care, daycare, or preschool with paper and pencil, or perhaps a computer spreadsheet? Child care management software —specifically designed to help your center run more efficiently— makes it easier to manage your daycare waiting list and make informed decisions about how to market your business.
Manage Your Daycare Waiting List and Marketing
In this article we’ll show you how Procare Software® can help you both manage your waiting list and keep track of how people found out about your center.
Child Care Waiting List Categories
It’s easy to set up a waiting list by creating enrollment categories in Procare. You could use just a single status like “Waiting List” or create multiple items like “Wait List – Student”, “Wait List – Faculty / Staff”, “Wait List – Public” to categorize each person on the list. This may be useful if you have different levels of priority for each group.
- From the Procare Home screen go to Configuration > System > Data Management > Status & Relationships > Child’s Enrollment Status.
- Enter a new status on the top blank line, then click Save > Exit.
- Then look up a family and assign a waiting list status on the Child’s Enrollment screen.
Creating a Waiting List Report
In Procare’s Family Data module, you can use an enrollment report to find out how many (and which) children are on the waiting list, with these three steps.
- In Family Data & Accounting choose Reports > Family Data > Child Enrollment. To see a list of children whose status has changed (everyone new to the waiting list) choose Change of Enrollment Status. To include everyone at their current status (everyone on the waiting list) choose Enrollment Status Summary.
- Choose a Date Range then click Run Report.
- With the report on screen double-click a status (like Waiting List) to get a detailed list of all children assigned that status.
As an alternative, try the following report that lets you sort by name, age, or classroom. Choose Reports > Family Data > Filtered Reports > Child: Birthday – Age Summary. Use the Filter to select the Enrollment Status of “Waiting List” as of a date you specify.
Tracking Your Marketing Sources
Be sure to ask new enrollees and those on the waiting list how they heard about you. That way you can track each source and get a picture of what marketing sources are working best for your center. For example, you may wish to track how many people saw your add in the yellow pages, found you online, heard from a friend, saw your flyer, or found a coupon, etc. With Procare, this requires just a few simple steps:
- Create a tracking group called something like “Marketing” and items within the group like “Yellow Pages”, “Online”, etc. See the knowledge base article on how to Manage Tracking Items.
- Assign your marketing items to the Account Tracking screen for each family.
- Use the Account Filter to get a quick count of the number of families with each referral source.
- Print a report to get a list of families assigned to each category, like Reports > Family Data > Tracking Account: Contact Information. Then choose your “Marketing” category and Run Report.
Having a well managed child care waiting list is the best way to ensure consistent enrollment at your center throughout the year. Using child care management software allows your center to keep track of the families on your waiting list, get accurate and up-to-date reporting, and track marketing efforts to optimize your spend, while increasing efficiency at your center.
Learn more about how Procare's child care forms can help manage enrollment and wait lists.