How to Market Your Child Care Curriculum and Grow Enrollment

  • Business
  • Parent
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teacher and daycare students shown performing a science experiment

A strong curriculum is what sets your early childhood education center apart from other child care centers in your area. 

It’s important to make sure prospective parents know about the great things kids in your care are learning, as well as why it matters to have a developmentally appropriate curriculum that spans from babies to pre-kindergarten.

Let’s dive in!

1. Tell People Why Instead of What

Effective marketing focuses on benefits, not features.

If given the choice, would you rather buy the car that has antilock brakes and stability control; or the car that’s been rigorously tested to keep your family safe?

Most people would choose the second option. Antilock brakes and stability control are features that most people don’t understand. But everybody wants to feel safe while driving, which is the benefit that these features provide.

When it comes to marketing, features should always take a back seat because they don’t tell people why they should care. That’s what benefits do.

Don’t tell parents that your daycare curriculum is based on a certain philosophy of early childhood education. Tell them what that curriculum prioritizes, such as hands-on learning and social interaction to help raise independent thinkers who love learning.

See the difference?

When marketing your center’s daycare curriculum to parents, always focus on benefits before features. And remember to focus on the right benefits in your marketing efforts, specifically the things your specific customers care about. 

You may find, for example, that many of the parents you serve are worried that their kids won’t be ready for kindergarten. If so, you can present a list of the lesson plans and activities that your child care center curriculum includes that prepare kids for elementary school. Parents will love that!

2. Share Numbers Whenever Possible

Which statement sounds more impressive?

  • Early childhood education improves high school graduation rates.
  • Early childhood education improves high school graduation rates by up to 20%.

If you’re like most people, you chose the second option. Why? Because numbers are powerful. Specific facts are more trustworthy than generic statements.

We suggest using numbers to market your daycare curriculum. Here are some examples:

  • Our preschool teacher-to-student ratio is 1 to 8, which is below state requirements. This means your child will get more individual attention as we guide them through our curriculum.
  • Children who go through a quality daycare curriculum are 39% more likely to have an IQ of 90 or more by the time they turn 5, and are 17% more likely to graduate high school.
  • Offering a 52-week curriculum means your child keeps learning through the summer.

Dig up your own statistics and apply them to your marketing efforts. When you take the time to do this, you’ll be able to promote your daycare curriculum much more effectively, which in turn will help you boost enrollment!

3. Ask Your Customers For Testimonials

When was the last time you bought something on Amazon without reading reviews first? 

Parents read reviews too, before they enroll their kids in daycare.

One of the best things you can do to market your daycare business is to ask your current customers to give you glowing testimonials. Said testimonials will be especially helpful if they talk about the quality of your daycare curriculum.

Put yourself in the shoes of a mother seeking an early childhood education center for her child.. She’s just spent the last two hours researching child care centers in their area. She has it narrowed down to two options and both are close to her home, employ licensed teachers and have five-star reviews.

Let’s say she reads one review in which a parent raves about the quality of the curriculum, and while the reviews for the other center are great, none of the parents mention an education program.

A good review that specifically mentions curriculum could be what makes her decide to look further into your center. So don’t be afraid to ask your customers for reviews. And when you do, ask them to mention the quality of your daycare curriculum. This will help you market your educational program to new prospective families and grow enrollment.

4. Use Every Channel Available to You

woman with a baby in her lap works on her computer with one hand
Tout your center’s program so it will reach parents where they are!

There are plenty of online ways to reach prospective parents. Use them to promote the benefits of your daycare curriculum. Here are a few ideas to get the ball rolling:

Your Website

Your daycare website is the hub of your marketing efforts. It’s the only piece of online real estate that you have complete control over and is a fantastic tool.

Tell your website viewers about your daycare curriculum. Why did you choose it? Is it based on a certain child care philosophy? What do your current customers think about it? Has it helped kids in any specific ways that you can share?

Mention your child care center curriculum in your website copy. If your website has a blog, talk about it there, too. Just make sure that all of your website visitors are exposed to your curriculum.

Email Marketing

Email marketing is one of the best ways to connect with prospective families and tell them about the benefits of your child care curriculum.

So talk about your curriculum in your emails from time to time. Share what lesson plans each classroom has completed. Describe the curriculum your center uses, with links so parents can learn more.

Social Media Marketing

You’re on Facebook and Instagram, right? Of course you are — everybody is. So why not use these channels to market your daycare curriculum?

Post photos of your kids going through your curriculum. (Be sure to get their parents’ permission first.) Share parent testimonials that speak to the quality of your curriculum. And post facts and statistics that explain why your curriculum is effective.

Social media networks are free to use, have incredible reach and are a lot of fun. Put your socials to work and promote your daycare curriculum!

How Procare Early Learning Can Help!

screenshot of the Procare early learning curriculum. Topic, Activity Name, Objective, Materials, and Procedures are shown on screen.

The early childhood education curriculum that you offer is an important element of your business. Once you invest in an educational program for your daycare, you’ll be able to teach your kids important life skills, while making your business more attractive to parents.

Procare Early Learning powered by Learning Beyond Paper is an all-new, all-digital curriculum specifically designed to meet the unique needs of educating children from infancy through pre-kindergarten.  

It embeds Learning Beyond Paper’s early childhood curriculum, which was designed by educators with decades of combined experience, into the Procare platform, making it easier and less time-consuming for busy teachers and administrators to provide high-quality education. 

With Procare Early Learning powered by Learning Beyond Paper, child care centers can: 

  •   Equip teachers with state-of-the-art online curriculum at their fingertips
  •   Dramatically reduce the amount of time spent on lesson planning each week
  •   Offer children a high-quality, developmentally appropriate curriculum
  •   Save money with this cost-efficient solution that’s integrated with Procare

This curriculum can be used in ALL child care center classrooms, with 52 weeks of lesson plans and more than 4,000 daily activities for infants, toddlers, preschoolers and pre-kindergarteners.  Learning areas include STEAM, language and literacy, physical development, cognitive, music and movement as well as interactive reading. Plus, teachers get tips and tools they can use in real time!

Want to learn more? Visit www.procaresolutions.com/curriculum and check out these resources as well:

• Download Procare Early Learning Powered by Learning Beyond Paper: What a Digital Curriculum Can Do For Your Child Care Center,” a free eBook, here.

• Read here about how Procare Early Learning will save one West Virginia child care center up to $1,600 a month.

• Get more child care marketing tips from the experts at Procare

• And check out this article on Procare Early Learning to learn more about this cost-effective solution that benefits children and sets your child care center  part from competitors!

Procare is the only solution that can deliver the entire early childhood education ecosystem — lesson planning, lesson delivery within the classroom as well as assessment and parent engagement. Being able to do all of these with one platform simplifies classroom management and planning! 

About The Author

Leah Woodbury

Leah Woodbury is a content writer at Procare Solutions, using her 17 years of journalism experience to tell the stories of how our software helps child care providers manage their businesses and engage with parents. Getting live updates through the Procare app from her kids’ child care center makes her smile throughout the day.

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