How Did COVID-19 Impact the Industry?

The onset of COVID-19 in the United States has led to a dramatic shift in the child care landscape.

Beginning in March 2020, many child care businesses were forced to close their doors to stem the spread of the virus. However, with state mask mandates relaxing and an ever-increasing percentage of the population becoming fully vaccinated, the nation is beginning to return to a pre-pandemic sense of normalcy.

The vast majority of child care centers have reopened. But the struggle to bounce back has been a roller coaster ride and the virus remains a cause for concern.

In addition, other child care industry trends include the challenges of maintaining enrollment and staffing shortages.

Procare Solutions monitors and shares industry trends with customers to help ensure business success. Stay tuned for our new 2023 Childcare Industry Trends Report coming soon!

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Child Care Trend Report: COVID Impact

  • Child care attendance reached a low point during April 2020 where nationwide child care attendance was measured at 30% of pre-coronavirus levels.
  • As of November 2022, 89% of these centers nationwide have returned to pre-coronavirus child care attendance levels.
  • New Hampshire is the state closest to achieving normal attendance rates in its child care centers, reaching 100%. Other states that are the highest in rebounding back include South Dakota and West Virginia.

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