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Procare Solutions › The Business of Child Care Conference

Exciting and inspiring webinars designed to help you up-level your child care business.

On July 21 we held our first annual The Business of Child Care Conference and the recorded sessions are below. We hope to see you for next year’s event.

Business Bootcamp – Get Winning Early Childhood Business Results

This workshop will encourage participants to take a holistic look at their business practices and create a strategic plan to make their business dreams a reality. Learn how to use our business checklist to assess your business and identify priorities for financial sustainability.

Lauren Small
CEO OF EARLY EDUCATION BUSINESS CONSULTANTS

Digital Tools & Systems to Create Efficiency in Child Care Business Operations

If you’re still using manual practices and tools to run your child care business, this session is for you. You’ll learn all about the digital tools you can use to dramatically improve the way you run your child care business. From implementing G-Suite and e-document technology to leveraging a virtual phone system and a child care management platform, you’ll get the information you need to take your program to the next level.

DANI CHRISTINE
CONSULTANT & HOST OF CHILD CARE SITES & SOUNDS PODCAST

Engaging with Families from Interest to Enrollment

Parents may inquire for care at 6 or more centers, reach out to 4 or more different providers about payment rates, and tour 3 different facilities just to find the perfect fit for them and their family. Unfortunately, if you aren’t following up with them throughout the enrollment process, you probably won’t stay top of mind and may lose the opportunity to provide care.

LISA HENKEL, CFE
VP OF EDUCATION AND TRAINING

Getting Ready for SEO

Are you ready to start working on search engine optimization (SEO) features that will bring more potential customers to your website? It can be confusing, incredibly expensive and potentially a financial disaster — unless your foundational elements are in place. But it doesn’t have to be scary! We will discuss the 5 things you need to have in place before you start investing in your child care website’s SEO so you can move forward with confidence.

APRIL WIER
DIRECTOR OF SUGAR FIVE DESIGN

Going Beyond Fingerprinting-  Why Expanded Background Checks are Important in Child Care

Building a child care business requires many moving parts. Changes to the industry, workforce and candidate expectations are abundant in 2021. With more people moving their families to a new state or neighborhood it is essential to go beyond the minimal state requirements when it comes to building out a safety strategy for child care facilities. Join Checkr as we explore the industry trends and changes you need to be monitoring as well as ideas for how to build out a more robust trust and safety program for your child care facility.

CHRIS JOHNSON
DIRECTOR OF INDUSTRY STRATEGY & MARKET DEVELOPMENT AT CHECKR
TYLER BROWNE
DIRECTOR OF PARTNER COMPLIANCE SOLUTIONS AT CHECKR

How Curriculum Impacts the Retention of Teachers and Families

Did you know that curriculum can directly impact enrollment and staffing? Do your teachers struggle to effectively implement the curriculum? In the fast-paced and high-stress early learning environment, there never seems to be enough time in the day to train and support teachers in the classroom. Identifying pain points early can support retention and ensure efficacy in your approach with children. In this session, we will demonstrate the importance of maximizing your curriculum’s potential and improve teacher-child interactions. Attendees will walk away with tools, tips and strategies that promote effective curriculum use, create stronger connections with staff and families and provide high-quality early learning experiences for children.

LAURA DELGADO
VICE PRESIDENT OF CURRICULUM & PROFESSIONAL DEVELOPMENT AT LEARNING BEYOND PAPER
DR. CORINNE MULLER
CHIEF OPERATING OFFICER AT LEARNING BEYOND PAPER

It’s More About Strategy Than Math – You Too Can Build Strong Finances to Support Your Business

When it comes to a child care provider’s mission, we know it includes elements such as providing high-quality learning and care, offering a safe environment, being inclusive and more. But there’s an unwritten part of the mission that many skip over – the idea around having a sustainable business model that enables us to bring our mission to fruition. This session will give you practical guidance on how you can implement strong financial processes to support your child care mission, featuring Karen’s four-point child care business success model and a free study guide.

KAREN FOSTER-JORGENSEN
CHIEF INSPIRATION OFFICER AT CHILDCAREDIRECTOR.COM

[Keynote] Managing Stress and Cultivating Resilience

As Dr. Aditi Nerurkar says, we can’t manage the weather — but she gave some strategies that she compared to wearing a raincoat to get through this tumultuous time. She explains why the pandemic left so many of us feeling stressed out and drained and described it as an occupational health crisis. But there’s good news — pandemic burnout is reversible by understanding the connection between mind and body, Dr. Nerurkar says. The brain and the body are linked, so what is good for the brain is good for the body and vice versa. If we’re burned out, that doesn’t mean that we’re weak. Watch to learn some of the tips for cultivating resilience.

DR. ADITI NERURKAR

[Panel] Addressing Out-of-School Time Program Challenges

Hear from school district leaders on how they tackle some of the biggest challenges facing OST and after school programs today.

MICHELLE MINKLER
LITTLETON PUBLIC SCHOOLS
SARAH CONLEY
CHERRY CREEK SCHOOLS

Pouring Your Passion into Your Staff

As a leader of a team, you likely got into early education because you love pouring into the lives of young children. Now that you’ve changed seats, you get to pour into the people who pour into your team. In this presentation, you’ll reflect on your leadership strengths and address where you’re not so strong … and you’ll walk away as a more confident and self-aware team-building boss.

Beth Cannon
Beth Cannon Speaks

Pre-Inquiry vs. Post-Inquiry – Why Most Child Care Marketing is Missing the Mark

Marketing versus advertising. Traditional versus digital. Standing out from the crowd in child care marketing is full of hard choices, but where does the path to success lie? Join Jared Hall, CEO and Founder of IntelliKid Systems and 2nd generation ECE operator as he breaks down the best practices, tools and more importantly, procedures and pathways that can help you get to the gold standard of 70% conversion rate. Learn where most centers go wrong and how to concentrate on what makes your business unique in order to capture, communicate, engage, organize and analyze all of your enrollment efforts.

JARED HALL
CEO AND FOUNDER OF INTELLIKID SYSTEMS

Top 5 Cash Flow Management Tips for Child Care Providers

Do you have a good grasp of your child care business’s cash flow and how to maximize your income? In this presentation, you’ll learn the top 5 cash flow management tips you need to run a successful child care business. Audra will help you understand your cash flow, create and track cash flow projections, how to use accounting technology, implement strategies to increase net profits and more!

AUDRA WILSON-RUSSELL
CPA, MBA | OWNER, WATS CPA

Using Software to Effect Systemic Change in Child Care

Child care management software (CCMS) can play a critical role in a child care business’ success, but it also can help address some of the larger issues facing the child care industry as a whole. There’s a significant lack of child care data out there, which leads to misguided policy and funding efforts. However, there’s a way to fix that, and it has to do with building a system around data sharing and automation, based on data directly from the centers using CCMS.

LOUISE STONEY
FOUNDER OF OPPORTUNITIES EXCHANGE
SHARON EASTERLING
CONSULTANT AT OPPORTUNITIES EXCHANGE

Keynote Speaker:

Dr. Aditi Nerukar

Dr. Aditi Nerurkar is a Harvard-trained, mind-body medicine physician with an expertise in the science of stress and resilience. She is Co-Director of the Harvard Medical School Clinical Clerkship in Community Engagement. She offers insights on building resilience, optimism and well-being, while minimizing stress. She has been a speaker at the Forbes 30 Under 30 Summit and the Harvard Business School Women’s Conference. She is a faculty member at Harvard Medical School in the Division of Global Health & Social Medicine and the Co-Director of the Clinical Clerkship in Community Engagement at Harvard Medical School.

Dr. Nerurkar’s work has been featured in The Wall Street Journal, CNN, NPR, Oprah Magazine and ABC World News Tonight, as well as the Top Doctors issue of Boston Magazine. Her research on doctors prescribing mind-body therapies and stress management counseling has been published in the Journal of the American Medical Association. It was also voted a Top Breakthrough in Integrative Medicine by the Huffington Post.

Prior to her current role at Harvard Medical School, Dr. Nerurkar was the medical director of the integrative medicine program at Harvard’s Beth Israel Deaconess hospital, which brought acupuncture, meditation, tai chi and yoga into conventional medical care.

Dr. Nerurkar is a frequent medical correspondent, writer and media personality. She was most recently the host of Arianna Huffington’s mindful parenting program through Thrive Global. She writes a weekly resilience blog at draditi.com, which has readership in 50 countries.

Thank you to our Sponsors

ChildcareCRM logo
Checkr Logo
Intellikid Systems Logo

Thanks for visiting The Business of Child Care conference. we look forward to seeing you next year!
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