This blog has been updated on July 19, 2023, with new information.
Attracting new families is a key part of operating a successful child care business. To do that well, you need to know how effective you are at enrolling families who show an interest in your center.
That’s where Procare’s Lead Insights can help optimize and grow your business.
Lead Insights is a dashboard that shows how effective your center is at converting prospective customers, also known as leads, into clients to help you drive enrollment.
Simply put, it applies software metrics tailored to measure the effectiveness and health of how your child care center is managing those leads. And it gives you the results in a concise, easy-to-read format:
Leads Insights shows how your customers move from showing interest to enrolling through an easy-to-follow pipeline illustration. It is a snapshot of leads by status for a given date, allowing you to compare one date to another.
The dashboard gives you the ability to filter leads by classroom, child age and source. It gives daycare leaders who use Procare a huge advantage by creating valuable reports to help better understand potential customers and execute lead management.
Simply put, Leads Insights helps you visualize how prospective customers are moving toward enrollment, from start to finish.
You can choose a series of statuses to help you track leads. The funnel shows you how a family goes from being interested in your center, to touring it, to being admitted and ultimately enrolled, which is the bottom of the funnel. (Waitlisted families, for instance, would be at the top of the funnel.)
A funnel shows you the percentage of leads that convert from one status to the next, as well as the average time a prospective customer spends in each status.
Using software to automate tasks such as managing prospective families can save you valuable time and help you boost your enrollment. Want to know how much time and money you could save using the Procare all-in-one solution to run your child care center? Learn your potential personalized savings by entering some details into this online calculator!